"Loyalty Bag" project is an integrated approach, which assumes reduction of single-use plastic bags by companies and individuals in everyday life 
In the frames of the project, single-use plastic bags will be replaced with recycled reusable totes barcoded Loyalty Bags, through which it will be possible to generate consumer benefits in partner stores and take advantage of other offers.
Attached to the Loyalty Bag app is an interactive mobile app (available on iOS and Android) that tracks environmentally  sustainable behavior, so you can measure what you are doing to help save Armenia's nature beauty.
Loyalty Bag is a patented project implemented by  “ISSD” Innovative Solutions for Sustainable Development of Communities” NGO and funded by the Norwegian Retailers’ Environment Fund.
The project was launched in June 2020, and became available to the public on March 26, 2021.
Presently, the Loyalty Bag project has 5 partners - they are:
 Prime clothing stores chain,
 Aleppo spice shops chain,
 Maran Wine Shop,
 Artbridge bookstore-cafe,
 Zoo souvenir shop.
Within the framework of the partnership, companies that have joined the "Loyalty Bag" project are given a maximum of 50 Loyalty Bags,
Partners stores present bags  to their loyal customers.
The partners participate in the advertising campaigns of the project, receive a free bonus system, its service. At the expense of the clients of other partners that have joined the project, opportunities to attract new clients are also growing.